Modern ways to do more for less
High-Leverage
Leadership
We provide committed, less-than-full-time senior marketing leaders who deploy our fractional model.
They know how to support a CEO, provide valuable counsel, and make your fractional Chief Marketing Officer, Marketing Leader, or Advisor feel like a full-time part of your team.
Instant Capabilities
If you lack marketing capabilities critical to growth and need to plug that gap immediately, we mobilize the complete solution you can afford.
We will also help you hire and grow the people to drive your business to the next milestones, then gracefully step out of the way.
On-Demand Expertise
FRAXION offers expertise in every marketing specialty, available when you need it, one hour at a time. We answer the questions necessary to move forward.
We can also gather multiple experts for a collaborative consultation. We love giving you exactly, and only, what you need.
End-to-end marketing expertise
Product development and technology selection are a great blend of art, science, and process. Both are often plagued by unnecessary perfectionism, unrealistic expectations, and endless delays. We've developed hundreds of products, manufactured internally and externally, both onshore and offshore. We've also developed and implemented many technology solutions. We can guide you through a process that fits your business and helps you set and hit expectations.
Launch and commercial availability are very different things. Having product in your warehouse doesn't mean you've communicated it well enough to create the demand necessary to hit your business plan. A critical early part of product development is launch design and channel development so the demand exists when the product is ready to ship. We have expertise in most channels. We'll help you build for the launch as we build the product.
Marketing isn't one-size-fits-all. It starts with knowing your customers and having an honest brand they desire. But your brand isn't what you think it is--it's what customers say it is. And demand creation is not the same as demand capture. You need both. Whether organic, paid, or thought leadership, no marketing is free. That's why we focus on pilots with meaningful metrics to indicate which channels and activities work best.
Growing your company means growing your people and adding others with the specific tools that matter most to your success path. Finding and mentoring critical people requires recruiting and coaching credibility. A company without a large marketing department can create a very satisfying roles, career tracks, and personal growth for their marketers. The key is a fractional marketer skilled at developing lean marketing teams.
Highly-efficient journeys
We're all about helping companies achieve more with less. We use fractional leverage to give you access to the key skills and tools you need. We get excited about optimizing your investment in key growth capabilities so you can punch way above your weight class. We're tired of companies pushing more than you require. In contrast, we focus on adding the right expertise at the right moments in the amounts necessary for success.
Denominator Skill Targeting
The trick to lean work that delivers outsized results is knowing how to target specialized skills only where they're needed. Our Denominator approach makes your blended cost of big results surprisingly small.
Right-Fit Automation Tools
Software is mesmerizing and easy to overbuy. We help you resist the siren song of apps and sales reps to focus on exactly what you need. We gather clear requirements, know the options (including the free ones), and drive objectivity.